At first glance not willing to eat, ha ha, this is our lovely kitty, kitty off by people of all ages like children if you do not like to eat some of the things that made the shape they like they will eat of it may
Kitty cat became well-known Sanrio rarely deliberately spend advertising, instead of using the full range of marketing concepts, Hello Kitty is printed on every product you can imagine, small stickers, pens, notebooks, street bike, toys, watches, cups, plates, chopsticks, mobile phones, toasters, trash, ranging from computer, running machines, cars, and even allows people to place in them the adventure theme park! And occasional use of a limited collection of goods to stimulate behavior and repeat purchase rate.
Hello Kitty’s success but also her business partner brought a huge commercial interests. Sanrio more than 500 companies from Japan and overseas, hundreds of companies were authorized.
Today, the unique image of Hello Kitty has appeared in about 2.2 million different products, selling more than 40 countries. In 2004, McDonald’s officially in the restaurant introduced a mini Hello Kitty ornaments, different color with a lovely shape, and immediately won consumer recognition. In Taiwan, the McDonald’s launched Mini Kitty is sought, whether the other party to buy a Hello Kitty became a couple who found each other even if love their logo. Singapore’s McDonald’s customers queuing up to buy Kitty and her boyfriend Dear Daniel as the theme of children’s Happy meal, or even a riot.
Series of effective marketing strategies, the commercial value that Kitty cat given full play. It is reported that, Kitty Cat Sanrio year for copyright holders to create $ 500 million in company profits, but also its image in order to obtain authorization to use the company to earn billions of dollars in revenue. It is said that Microsoft had envisaged U.S. $ 5.6 billion offer to buy Hello Kitty’s copyright. Even her influence overflow of commercial areas – the Taiwan authorities recognize the political saliva event, the murder of Kitty in Hong Kong, the global cultural movement … until someone took her as the themes. “She is like my lucky break,” just as popular in Hollywood Scarlett Johnson King said, only innocent round face of the cat in the achievement of the dream of countless people and also had their own animation business empire.
Originally only appeared on the cheap plastic wallet unknown cat pattern, now transformed into the world make full bowl full of lovely dish idol. And do not forget, with the Viking “A Dream” and Garfield different, kitty cat is just a commodity, does not support any movie or comic. Only the market value of the world’s most the world’s most famous cat with a dog – SNOOPY (Snoopy), the world’s most popular a bear — Winnie Pooh (Winnie the Pooh) and other cartoon characters, like , because of enduring ability to create not only attract children, but also captured the hearts and minds of women around the world products.
30 years, this cat does not continue smiling mouth, so that more kids like it, many children also become the most loyal playmates. When the girl grew up to become a generation after his mother, and her daughter would still the same, like a cat.